My name is Joy Soto. I'm a passionate user experience designer and frontend developer with almost 15 years experience in this domain, focused on building the best user experience possible.
I have had the pleasure of working for companies such as Microsoft, NBC, CBS, Unicef, Genentech, Celgene, Bristol Meyers Squibb, Hot Studio (now the Facebook UX team), Democratic National Convention, LeapFrog, Livescribe, Vertigo Software (now Major League Baseball), Monitise, Visa, Webster Bank, Fifth Third Bank, Bay Area Air Quality (& more). When we collaborate and put our minds together, (and leave our ego at the door) we can build something really fantastic! I love being part of a team that is designing and creating and innovating next generation planet earth.
For every single project that I have done my focus has been on creating the best user experience possible.
Design Skills :
Programming Skills :
I received a Bachelors Degree in Fine Arts (Magna Cum Laude) with a major in Vocal Performance. (I also studied computer programming for a short period.)
I received a Masters Degree in Fine Arts (Summa Cum Laude) with a major in Vocal Performance.
I attended classes for 2 years and received a great job offer 3 weeks before completing the program. I studied web design, graphic design, drawing and animation (2D and 3D).
I led UX design for a student/teacher/admin interface to track grades and progress and navigate to online courses. I also redesigned their company website and created a special website for "Girl Day".
I led UX design for the main company product - mobile and tablet bank applications for banks. We created a branding schema so that we could quickly rebrand and customize apps for customers. I also led the frontend development team.
I designed the interaction for Akamai's interface to configure settings on domains. I also helped with conceptual design and visuals for the data visualizations of customer's architecture and specific features.
I created interaction designs and also visual designs for several apps for pharmaceutical companies. I also helped create the frontend for websites.
I created the interaction and visual design for several websites including the DNC 2008, the inauguration of Barack Obama, Microsoft products and many more. I also implemented the frontend of the websites in either html/css or in Silverlight.